Objectified by Hustwit

             Objectified by Hustwit argues that designers, whether simple or complicated put a lot of time and effort into their designs.  One designer stated that a lot goes into even the simplest designs, such as an apple peeler.  Before the newly designed apple peeler was one not useful for those with arthritis.  To come up with a new prototype they tried many different ways until they made use of a bike handle.  Throughout the video many statements are made about design and designers.  The content can be largely explained by words, yet the form takes place through visual examples.  Instead of just telling us, “form doesn’t follow function,” he shows us how an Apple Iphone is very functional but looks rather simple.  His video also shows the relationship between form and content with certain objects.  A chair and a spoon can be easily understood as far as their use, as opposed to a computer.  Some forms do follow their function, or content, and others do not.  Design is the search for form, according to one designer, and that form must be something new.  In order to come up with the new, designers must look into the future, not the past.  One designer from Paris claimed that people want new things.  Mobile phones have been around for a while and in the past three years we’ve been through about five of them.  This is right on target and shows that designers are constantly being challenged to put old things and their content into a new and exciting form.