Black Bears Ride Bicycles?

             Driving though Davis today I passed by Black Bear Diner and noticed that their signs and decorations on the outside of the restaurant consisted of a black bear riding a bicycle, as you can see in the above image.  I thought to myself how clever it was to make this restaurant unique to Davis being that there are several of these same restaurants elsewhere.  I did some research and found that the bear riding a bicycle is not used for marketing at the other Black Bear Diner restaurants, only in Davis.  Clearly Davis is known for being a bike town and it would make sense for any business to incorporate community relevance and interest in their marketing design to potentially attract more customers.  When designing logos or any sort of branding images, it is important to think of who the buyer is.  Several factors go in to the marketing process when developing the image of a restaurant in a new location.  Recognizing a unique characteristic of the location and acting upon that takes the image to the next level.  Who knows if the bear riding a bicycle will actually attract more customers in there, but whoever was in charge of the design of Black Bear Diner in Davis did not forget the residents who live there and what they spend much time doing. 

Photo from http://www.yelp.com/biz_photos/PXz1zMm-RjTY_aYGF-14Dw?select=i-OuZ_QSS6nONxOI-jtJUQ