Design on the Runway

             Runway and runway shows are a vital component in a designer’s career.  Designer’s put in much time and effort to earn those good reviews, resulting in large sales.  If you’ve ever seen a runway show, whether it is in real life or on television, have you ever said, “Gosh I have to get that outfit ASAP!”  Never!  Every time I’ve seen a runway show all that runs through my head is, what are they wearing and why?  The outfits on the models are outrageous to say the least.  One would find it odd that such a look would want people to buy from that designer who put those clothes as they did on the models.  The image above is from a Japanese runway show.  Japan has a culture in its own so it does vary largely from here in the U.S., however the same idea can be seen here.  The models look like clowns.  No one would ever be seen walking down the street in such an outfit.  However, the purposes of runway shows are to be over the top and outrageous.  If the viewers see certain clothing in a store without seeing the runway show, they will most likely think that it’s too much and will refuse to live on the edge and be creative with their style.  Those who see runway shows prior to seeing similar “looks” in the stores will be more open to the idea of wearing it simply because they have already seen the look in a crazy way and will feel comfortable in their version of it because compared to the runway look it is very tamed.